Promoting a Coliving Space in 2025: Proven Strategies for Success
Coliving spaces are revolutionizing the way people live, work, and connect. With the rise of remote work and digital nomadism, demand for shared living spots has soared!
But how can you ensure your coliving space gets traction and stands out in this competitive market?
Whether you’re launching a new space or looking to attract a fresh wave of residents, this guide will go through the best promotional strategies to help you build.
From digital marketing techniques to leveraging community networks, let’s dive into the tools that make coliving a thriving business in 2024.
Table of Contents
1. Understand your target audience and their needs
Success in coliving comes down to one simple thing: understanding your residents and what type of people you want to attract. If your space doesn’t deliver what they want, they’ll move on in no time. Whether it’s reliable WiFi, flexible lease terms, or a great community vibe, every little detail counts.
First things first, amenities. For remote workers and entrepreneurs, fast, reliable WiFi isn’t just nice to have—it’s a non-negotiable. Imagine losing tenants because of internet dead zones. One space owner fixed this by investing in a mesh WiFi system and plastering “1 Gbps speeds” all over their marketing. That’s how important it is.
And while you’re at it, think beyond the basics. Coworking setups, maybe a meeting room or quiet spaces, and professional workstations go a long way in attracting serious professionals. Second monitors so they can plug in and so on and ideally ergonomic chairs (you don’t have to break the bank!). A normal table for a laptop won’t cut it anymore.
Flexibility is another game-changer, especially for digital nomads and people relocating. These groups aren’t looking to get tied down by long-term contracts. Month-to-month leases or short-term stays are a huge draw.
One successful coliving operator shared that most of their rooms are filled by tenants who love the freedom of flexible terms. The lesson? Make it crystal clear in your marketing—if potential residents don’t see “flexible leases” up front, they’ll probably just keep scrolling. The bigger coliving operators in big cities with many rooms have anywhere from a monthly to a yearly lease. Take Mangrove, a coliving chain in South Korea, for example. They offer 3-month contracts where the prices per night are cheaper.
Others, like smaller villas in the countryside of Portugal and Italy, have leases starting from three weeks and up to a maximum of two months.
But it’s not all about work and contracts. A big part of what makes coliving appealing is the sense of community. People want more than just a room—they want connection. Hosting group dinners, workshops, or even casual events like trivia nights can transform your space from just a place to stay into a home.
Residents often say it’s the little things, like taco nights or morning coffee chats, that make the biggest difference. These events aren’t just fun—they’re the glue that holds a coliving community together. Remember, digital nomads and remote workers, who are mostly Gen-Z and millenials, are looking for communities, connections, and experiences.
Next, let’s look at design. Don’t underestimate the power of good design. People want to feel inspired and comfortable in their living spaces. Think stylish interiors, comfy furniture, and inviting common areas. Even small touches like adding plants or switching to warm lighting can change the entire vibe of a room.
You have to remember that the colivers will pay a buck and they will expect convenience. They usually travel light, so this means they expect fully furnished rooms, cleaning services, and shared amenities like kitchens or gyms that will make their life easier.
One tenant I talked to summed it up perfectly: “I chose coliving because everything was taken care of for me.” That’s the kind of experience you want to create—effortless and stress-free.
If you can tap into these motivations—connection, affordability, flexibility, and convenience—you’ll attract the right residents and keep them happy. It’s about offering more than just a place to stay; it’s about delivering the lifestyle they’re looking for.
One coliving owner said their resident satisfaction jumped simply by making their shared spaces cozier with greenery and better lighting. It’s proof that thoughtful design doesn’t just look good—it feels good and just like home too.
When you focus on matching your space to your residents’ needs, it shows that you’ve thought of everything. That attention to detail is what makes your living space stand out and keeps people coming back.
How about amenities? Did you consider this? For remote workers and entrepreneurs, fast, reliable WiFi isn’t just nice to have—it’s non-negotiable. Imagine losing tenants because of internet dead zones. One space owner fixed this by investing in a mesh WiFi system and plastering “1 Gbps speeds” all over their marketing. That’s how important it is. And while you’re at it, think beyond the basics.
Coworking setups, private meeting rooms, and professional workstations go a long way in attracting serious professionals. A kitchen table just won’t cut it anymore. Here are some interesting coworking ideas in case you are looking for some design inspiration for your future coliving space.
An interesting example from the coliving world is Casa Basilico. Their mission is to create the ultimate digital nomad community—one that inspires, connects, and transforms lives. They’re all about a more spontaneous lifestyle, centered around meaningful connections, delicious food, and lasting friendships. Can we call this a “foodie” coliving? Maybe
Every 2-3 months, they set off to a new destination, calling these exciting journeys *Chapters*.
Their signature one-month stays strike the perfect balance: enough time to forge deep connections, immerse yourself in the local culture, and find that sweet spot between work and travel.
2. Addressing pain points
Coliving is all about solving real problems for your residents. People don’t just stumble into coliving—they choose it because it makes their lives easier, whether that’s easing loneliness, navigating tricky housing markets, or finding balance as a remote worker.
Take isolation, for example. Digital nomads and remote professionals often talk about how lonely their lifestyles can get, no matter how exciting they seem. That’s where coliving comes in. Spaces that emphasize community—through shared meals, cultural nights, or even casual hangouts—stand out because they offer a sense of belonging. It’s these experiences that turn residents into advocates who’ll rave about your space to their friends.
Work-life balance is another big challenge. People don’t just want a place to work; they need spaces designed for productivity and relaxation. Quiet coworking zones paired with cozy lounges or rooftop gardens are the way to go if you can offer that. It shows you understand their need to focus during the day and unwind in the evening.
Finally, let’s talk about simplifying the moving process. Renting in some cities can feel like a never-ending headache—long leases, hidden costs, endless paperwork. Coliving takes the stress out of it by offering fully furnished spaces, clear pricing, and flexible contracts. Residents love the idea of moving in with nothing more than a suitcase and getting straight to work.
By addressing these pain points, you’re not just creating a place to live—you’re solving their problems, hence attracting them to your space.
When potential residents see that your space is designed around their needs, they won’t just want to live there—they’ll want to stay and. even come back And that’s the ultimate goal for any coliving business.
3. Build a Strong Online Presence - Leveraging Digital Marketing for Coliving Spaces
If you want your coliving business to succeed, you’ve got to get good with digital marketing. Start with your website—it’s your digital front door, so make it visually engaging and super easy to navigate. Use high-quality photos that showcase your space in its best light, from the cozy communal areas to those sleek workstations. Bonus for drone shots and great editing.
Can you add a virtual tour on it? How much would that cost you? Maybe the potential residents will want to “walk through” your space online before they even think about booking.
If you have the website ready, focus on your SEO then. This isn’t just about stuffing keywords into your site—it’s about being strategic. Use location-based terms like “coliving in Lisbon” or “remote worker housing in Bali” alongside broader industry keywords like “flexible coliving leases” or “coworking and coliving.” One operator I know saw their traffic double just by adding a blog with SEO-optimized articles about local hotspots and remote work tips. Make sure every page of your site is optimized with clear, useful info that answers potential residents’ questions.
Don’t sleep on video content, either. High-quality videos can work wonders for grabbing attention, especially on People love seeing real-life experiences…from you or other colivers who lived there—they’ll imagine themselves living there.
When it comes to ads, Google Ads and social media campaigns are your best friends. Google Ads are great for targeting people actively searching for coliving, like “short-term coliving in Tokyo.” in certain locations.
Facebook and Instagram, on the other hand, let you get creative with visual storytelling. Use eye-catching images and videos in your campaigns, and always include a call-to-action like “Book your spot today!” Pro tip: retargeting ads can work wonders—those friendly little reminders to folks who visited your site but didn’t book.
Digital marketing can be your main advertising channel with the best ROI. You can have a low cost, high reach and experiment with different creatives and messaging without breaking the bank
If you build a strong online presence, optimize for search engines, and invest in creative ad campaigns, your coliving space will stand out in a crowded market. The key is to connect with people where they already are—online—and show them why your space is the place to be.
Coliving directories and portals
Online communities and listing platforms are a goldmine for promoting your coliving business—if you know how to work them right.
Start by listing your space on directories that can bring you traffic and tenants. But remember, they do take a cut so make sure you read the terms and conditions well. You should look up dedicated platforms for coliving like:
1. Coliving.com
2. Nomadstays
3. Nomadico
These platforms are already hotspots for digital nomads and remote workers searching for their next home, so being visible there is straightforward.
Make your profile pop with stunning photos, clear pricing, and standout amenities like coworking spaces or community events. Operators report an increase in inquiries after optimizing their Coliving.com listing with resident testimonial video and other cool details.
Online groups and forums
Another great channel to be on are Facebook groups, Slack channels , Reddit and more recently Whatsapp groupswhere remote workers hang out. Look for spaces like Digital Nomads Around the World facebook group or niche forums for specific cities or industries.
Another big and popular facebook group where colivers and coliving operators hangout on facebook is Digital Nomads || Co-livings & Retreats around the globe. There are many adverts every day for retreats, coliving offers, and other things related to this niche.
The reddit /coliving might be a good source for inspiration, getting answers or getting feedback.
Don’t go in with a sales pitch, though. Share advice, answer questions about your location, and subtly mention your coliving space when it fits the conversation. People will naturally check you out if you provide value first.
For longer-term stays, platforms like Airbnb or Booking.com are fantastic options. Craft a profile that’s tailored for remote workers, emphasizing things like high-speed WiFi, flexible lease terms, and a vibrant community vibe. I’ve seen hosts include mini guides about the local area to give their listings extra personality—it works wonders. One coliving business even offered an introductory discount for week-long stays to encourage first-timers, and the repeat bookings rolled in.
Online communities and platforms aren’t just about filling rooms and building awareness and trust. If you engage authentically and optimize your profiles, they’ll work for you around the clock.
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4. Leverage Partnerships
One of the most consistent pieces of advice from successful coliving space owners is this: partnerships are the backbone of a thriving coliving business. While having a well-designed apartment or house with excellent Wi-Fi is essential, those features alone won’t fill your space.
Strategic partnerships, however, can help even more. After speaking with several business owners in this space, it’s clear that collaborations with coworking spaces, influencers, and niche platforms are some of the most effective ways to promote it and attract residents.
Coworking spaces are a natural fit for coliving spaces because they cater to the same audience—remote workers and digital nomads. Many coliving operators have reported success partnering with coworking spaces in nearby cities or towns.
One approach that works well is creating a referral program where coworking spaces recommend coliving spaces to their members seeking long-term accommodations. In return, the coliving space can offer incentives such as discounts for guests who use specific coworking memberships. It’s a win-win that connects both businesses with their target audiences while adding value for their members.
Collaborations with influencers and travel bloggers are another effective strategy. Many coliving owners have shared that working with influencers—even those with smaller, engaged followings—can have a big impact. For instance, hosting a travel vlogger who caters to remote workers can generate a wide exposure.
The key is to choose influencers who align with the coliving lifestyle and to set clear expectations upfront and of course have a solid follower base. Whether it’s a video tour of the space or a series of Instagram posts, having a well-defined agreement ensures the partnership delivers results.
Not every partnership will be a perfect match, and that’s okay. Several coliving business owners shared examples of collaborations that didn’t yield the results they expected. It’s important to evaluate partnerships carefully and focus on collaborations that genuinely complement your space’s mission and target audience.
All in all, the most successful partnerships are built on mutual benefit and trust. By aligning with coworking spaces, influencers, and niche platforms, coliving operators can effectively reach their ideal residents and generate long-term traction.
5. Host events and experiences
Hosting events and experiences is one of the most powerful ways to enhance a coliving space and build a strong community. After speaking with coliving business owners, a recurring theme emerged: residents don’t just book a space for its amenities—they stay for the sense of belonging. Events are the catalysts that turn a coliving space from a place to sleep into a place for building amazing memories.
Hence the most effective events tend to balance work, play, and personal growth. Productivity workshops, for example, are highly popular among digital nomads and remote workers. Other options are sessions on time management and mastering new tech tools that can help residents bond over shared challenges. One operator shared how their weekly “Focus Friday” sessions, which started as casual coworking meetups, grew into structured productivity sprints followed by group feedback sessions. These events became so popular that guests started planning their work weeks around them.
Social experiences are also important. Many coliving operators agree that hosting activities allows residents to unwind and connect. Potluck dinners, game nights, and movie marathons are simple yet effective ways to break the ice. A unique twist, such as a themed dinner featuring local cuisine, can add a touch of novelty that guests appreciate.
Some spaces, especially the rural colivings, also organize outings like wine tastings, nature hikes, or visits to local landmarks. These experiences not only foster friendships but also allow residents to explore the surrounding area as a group, making their stay more memorable.
And talking about local immersion is another angle that many successful coliving spaces leverage. Offering workshops or experiences tied to the location can set your space apart.
As an example, in rural Portugal, coliving spaces might host Portuguese cooking classes, vineyard tours, or sustainability workshops featuring local farmers. Residents not only enjoy these experiences but also feel more connected to the local community, which makes their overall stay more memorable.
To make events effective, it’s really important to account for different personalities and preferences within the group. Introverts might not feel as comfortable in larger gatherings, so it’s a good idea to offer smaller, low-pressure activities like book clubs or morning yoga sessions. Establishing house rules around event participation—such as making events optional or creating quiet times during community-wide activities—ensures everyone feels respected and comfortable.
One piece of advice from seasoned coliving operators: consistency matters. Weekly or bi-weekly events create structure and anticipation, helping residents look forward to the community aspect of their stay.
You could, for example, plan the week on a Monday in a casual stand-up with the colivers and discuss everything that’s available for that week and put people on the list. Of course, there shouldn’t be any pressure, as those events are not mandatory, just nice to be part of if the mood is right.
Stay flexible and adjust based on feedback. If a specific event isn’t resonating, don’t be afraid to switch things up. A coliving space thrives when its offerings evolve alongside the needs of its residents.
To recap, events and experiences are the heartbeat of a successful coliving space. They strengthen community bonds, enrich the guest experience, and set your space apart from competitors. Whether it’s a productivity workshop, a local cooking class, or a casual movie night, the right events can transform your coliving space into a thriving, dynamic community.
If you want to look into more ideas on how to foster the community, here is a good article about it.
6. Offer Flexible Packages
Flexibility is one of the most attractive features of a successful coliving space, and offering versatile packages can make or break your coliving business.
When talking to coliving operators, a common insight emerged: digital nomads and remote workers value flexibility as much as strong Wi-Fi and a comfortable workspace. In an industry where guests’ needs can vary widely, providing tailored options ensures you appeal to a broader audience while fostering loyalty among your residents.
The first consideration is length of stay. Not every guest wants a long-term commitment, nor does every digital nomad need just a few nights. Many coliving spaces offer a mix of daily, weekly, and monthly pricing to accommodate different needs. For instance, one operator shared how introducing a “10-day remote sprint” package became a hit with professionals on short breaks from corporate jobs.
On the other hand, discounted monthly rates tend to appeal to slow travelers and remote workers who are looking for stability. Having these tiers makes it easier for guests to choose what works best for their plans.
Another effective strategy is to incorporate early bird discounts or seasonal pricing.
Several coliving business owners mentioned the value of creating demand during off-peak seasons by offering special rates.
For example, rural spaces in quieter regions often attract long-term residents during colder months by offering significant discounts on monthly stays. On the other hand, during high-demand seasons, like summer or festival periods, premium pricing for shorter stays can help maximize revenue.
Referral programs
Referral programs are another great way to attract new guests. Many coliving operators reward residents who bring friends or colleagues into the community. For instance, offering a free week of stay or a discount on the next booking to both the referrer and the new guest can create a win-win situation. One operator even extended this idea by partnering with coworking spaces, providing discounts for members who book coliving stays through their network.
Flexibility isn’t just about pricing, though.
Customizable add-ons can elevate a package and help you stand out. Offering meal, transportation options, or even guided tours can boost your value.
For example, one coliving space added a “wellness package” that included daily yoga sessions and local organic meals. This targeted offering quickly became one of their most popular add-ons, particularly among residents staying for a month or more.
Finally, it’s critical to set clear expectations and communicate house rules with each package. Flexible stays can attract a diverse group of people, from focused entrepreneurs to social travelers, and clarity helps maintain harmony. Establishing quiet hours for those working late or early morning ensures that everyone respects the coworking-friendly environment.
Hence, flexible packages are about more than just pricing—they’re about meeting your guests’ unique needs. By offering a variety of stay lengths, tailoring packages to seasonal demand, and providing customizable options, you create an experience that feels personal and accommodating. You might want to combine this with a clear communication strategy, and your coliving space will quickly become a go-to destination for digital nomads and remote workers alike.
7. Collect and Showcase Social Proof
Social proof isn’t just a nice-to-have for a coliving space—it’s a must. When talking with coliving business owners, the consensus was clear: reviews, testimonials, and authentic content from guests are some of the most powerful tools to attract new residents. Digital nomads and remote workers often rely heavily on the experiences of others when choosing where to stay, especially for a long-term commitment. By showcasing genuine feedback, you not only build trust but also highlight the unique aspects of your coliving business.
Start with reviews. Whether it’s Google, Airbnb, or platforms like Nomad List, having a steady stream of positive feedback is critical. Many coliving operators actively encourage their guests to leave reviews before checking out. It’s not about being pushy—just a friendly nudge with a reminder of how their feedback helps. One operator mentioned that they send a personalized follow-up email with a direct link to review platforms, making it as easy as possible for residents to share their experiences.
Bonus tip: Responding to reviews, even the less-than-perfect ones, shows potential guests that you’re engaged and care about feedback.
Testimonials are another key piece of the puzzle. They’re not just text on a page—they’re stories that bring your coliving space to life. Business owners have found success in collecting testimonials during residents’ stays, especially after a standout event or experience. For example, after a productive coworking session or a memorable group dinner, guests are more likely to share positive feedback. Include specifics like what they loved about the house rules, the community vibe, or the amenities. Pairing these testimonials with high-quality photos or videos of the guest in your space makes them even more compelling.
Had a look at Pomar Coliving and how they do the social proof on their account. It’s almost text book.
Video testimonials and virtual tours are especially impactful. A coliving business owner in Portugal shared how they created a short video featuring residents talking about their experience while showcasing the space’s coworking areas, community events, and local scenery. This video was shared on their website and social channels, leading to a noticeable uptick in bookings.
Seeing real people enjoying the space helps future digital nomads imagine themselves there.
Don’t forget the power of numbers. Highlighting stats—like the number of repeat guests, the variety of nationalities in your community, or the percentage of residents who extend their stays—adds credibility. For instance, one operator proudly shared that 85% of their guests rated the space as “perfect for coworking” in follow-up surveys. Metrics like these resonate with remote workers, who value reliable environments for productivity.
Try to tie everything together with a well-maintained website or listing. Dedicate a section to testimonials and reviews, using a mix of written and video content. Scatter quotes throughout your site, highlighting different aspects of your coliving space—whether it’s the flexible packages, friendly house rules, or the vibrant community.
By collecting and showcasing social proof effectively, you create a compelling narrative around your coliving space. It builds trust, encourages bookings, and ensures that your space stands out in the competitive world of coliving
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