There are many ways to build your personal brand, and the wide variety of digital marketing tools can help you become a successful brand.Â
With plenty of options in the digital marketing space, it may be tricky to pick the right one that can make the difference for you. Therefore, in this article, we mention a few ways that are proven to be very effective, especially in the long term.Â
Building a website and presence on social media are two main points that we are going to focus on.
First things first – Build a WebsiteÂ
Building a website is the absolute first step for a successful persona. Your website is the online-face of your business and brand, and should therefore give a great impression. The visitor should quickly get an idea of what the business is all about. The content should have good flow and it should be easy to find information. Building a website with balanced structure is the main ingredient to keep the visitor on the page for as long as possible and engaged.
Looks Ain’t All, But it Goes a Long Way
Try to be sparse with the text and explain only the most relevant and key things you want to transmit. The same goes for the amount of images. Too much color and text and your visitors will get annoyed and might leave.Â
When you are building a website it is important to make sure that there is consistency between the pages, especially when it comes to colour, but also fonts, text size, image sizes and more. The visitor should get a clear picture of the brand across the website and its sections.
Recognize The Need to Optimize
Once your website is pretty on the outside, you will need to make sure that from a technical standpoint, the website is optimized and people can find you on the search engine. Having a list of SEO check boxes will help your website to rank significantly higher in the search engines’ results. There are many rules for great a SEO strategy, but we’ll share some of the most important points:
- Relevance – The information (and keywords that lead searchers to your website) must be relevant, on point, true and have substance
- Use relevant title tags and headings H2 and H3
- Add alt tags to your photos
- Maintain a fast loading time for both mobile and desktop devices. Check your charging speed here
- Customize the page for mobile devices and make sure you have an “AMP” version
- Make sure your website and URLs are secure (https://)
- Clear everything that should not be on the page, such as 404 and other “dead” pages.
- Have a sitemap and submit the website to Google Search Console
- Install Google Analytics to be able to analyze and track what is the visitors journeys on your pages and content performance
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another
Update The Content and Stay Active
A website that continuously posts new entries such as offers, articles, upcoming events, podcasts, videos, images or anything else that is entertaining, exciting and fresh, will always give you more returning visitors. It is all about getting the attention and maintaining it! Also remember that if you, for example, continuously post blog articles you can bring over 400% more indexed pages than if you would not keep a blog. The more relevant content you have on your website, the better.
Social Media Presence
Speaking of attention, there is an entire industry devoted to capturing all the looks, clicks, likes, and comments….yes, you guessed it! Social media platforms are already a phenomenon and still steadily growing.
As a company and or/personal brand, you want to be present on at least one of them, if not all the important ones: Twitter, Facebook, Instagram and Linkedin. It is recommended that you start out with having profiles on all these different platforms, and with time, you will test and figure out which social media platform gives you the most return in terms of clicks and traffic.
Posting continuously, preferably on a daily basis or at least a few times per week, is key for traction. The rule of thumb for content and posts is that 80% should be educational or entertaining and the remaining 20% can be selling, including offers, and call-to-actions.
It is also important to keep up with the trends and explore the new platforms. Thanks to the reach of the internet and the growing app popularity, even new social media platforms have the potential to grow exponentially, which means that they can become immensely popular overnight, which should not be underestimated. Keep your eyes open and catch a trend when you see it!
If you want to find trending article that you can reshare to get exposure and click through, try to look at products like BuzzSumo that show you what articles are trending on the social networks, including tags and others.
Expand with Paid Advertising
Even if it is possible to get the brand exposure only with organic traffic based on your SEO optimized articles, paid advertising is definitely a booster and an important component of your business success.
Google Ads
Google Ads is one of the most popular methods of paid advertising for a reason. On average, you get double of the amount spent back in return. Although, sometimes you can get more than that. About 3.5 billion searches are made on Google every day, so you can only imagine the number of hits the ads get by being on the higher part of the search result page.
There are different types of ads under the umbrella of Google Ads, such as the traditional search ads, display ads, shopping ads, video ads, app ads, and discovery ads. Each kind of ad form has in turn, different attributes.
The overall average cost per click for Google Ads is $2.69, although that price depends on your niche and competition. Google Ads are great for accommodating people who are specifically searching for your service or product, and for reaching out to users who have previously searched for your terms (remarketing). To fully succeed with Google Ads it is recommended that you hire a digital marketing professional.
Facebook & Instagram Ads
The other big player in the paid ads ecosystem is Facebook, who also own Instagram. The great thing about them is that you can post to both platforms simultaneously and manage perfomance in one place
The ads are intended for brand building and impulse engagement. As opposed to Google Ads, users do not actively search for anything specific when being on Facebook or Instagram, but they do scroll through their feed and your ads might be served.Â
Facebook and Instagram are also great for remarketing, and probably works the best when you can target people that you already know are interested in your type of product or service. The average cost per click is around $1.72, but again, depending on niche and competition, this amount could vary.
Read more about the benefits of Facebook and Google Ads here.
Did you already build your business or personal brand online? Are there any other tricks or hacks you can recommend for someone to grow their visibility online? We’d love to know so leave them in a comment below!
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DO your SEO keyword research very well and thourough! Go for the less competitive ones!
DO your SEO keyword research very well and thourough! Go for the less competitive ones!