Instagram has grown hugely in the last few years, and it continues to broaden its horizons. The social media app has transitioned from a holiday picture sharing platform to a place now where consumers meet influencers, advertisers, and brands.
At this point, it’s safe to say that your audience is using Instagram, and your competitors too. But keeping on top of Instagram trends becomes a little complicated at times. Your target customers might be scrolling away on their feeds right now, the question for marketers is how and why they should be present on Instagram.
If your brand isn’t already on Instagram, you should urgently consinder making an Instagram Business Account. Have a look at the numbers below to see what kind of impact you can make on your organisation by switching your Instagram from a Personal or Creator to a Business Account. The potential of this new network is massive and your organisation should definitely take it very seriously. Moreover, it is absolutely free to switch or create.
Not to mention, your competition is probably already there due to the fact that 71% of businesses are on Instagram right now.
Before showing you step by step how to convert your personal account to an Instagram Business Account, let’s take a look at a few impressive metrics of this new phenomenon.
There are 3 types of Instagram accounts:
- Instagram Personal Profile
- Instagram Business Account
- Instagram Creator Account
Some Insta Stats
Billion Monthly Active Users With > 500 Million Using The Platform Every Day
Are Under The Age Of 35
Of Instagram Users Discover New Products or Services
Of Instagram Users Are Influenced To Buy A Product Or Service
How to Create an Instagram Business Account Step by Step
Step 1
Download Instagram from AppStore and PlayStore
If you have a personal Facebook account, you can login with it and import all your contacts. If not, just sign up with an email
Step 2
Login with your facebook account or sign up from scratch
If you have a personal Facebook account, you can login with it and import all your contacts. If not, just sign up with an email.
Note: It will look like you are creating a personal account. That's normal, just continue the process. The account will get transformed in the end into a Business one
Step 3
Add your details to the account
Input your name (will show up as business name), date of birth (i.e. when the company was created), account username and a profile photo (you can change all this later).
Step 4
Account is ready
Welcome to instagram!
Your "personal" account was created. Now it's time to make it into an Instagram Business Account. More below in Step 5.
Step 5
Go to Profile>Menu>Settings>Account
Go to your instagram profile bottom right,then touch the burger menu top right and choose settings
Step 6
Choose "Switch to professional account" and then "business"
Whilst in settings, go to Switch to Professional Account and choose the "Business" Icon
Step 7
Select a category for your business, Review your contact info and connect with facebook. You're done!
Check your company contact details are correct and finally choose the right type of indstry for your business. All done now, start creating and promoting your business.
The Benefits Of Having An Instagram Business Account
1) An Instagram Business account is free. There is not cost to it and the benefits are immense. Extremelly high exposure and engagement. Connect easily with fans and (potential) clients, present your business products and brand all for free.
2) Access to analytics – understand how your stories and paid posts perform overall. Also, you can see metrics like reach, engagement and also the type of audience. This will help your marketing team optimise the messages, content and ultimately the funnel.
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3) Add information about your company such as location , business hours, and phone number
Having filled in the contact information for your business account, a contact button will appear in your profile. Instagram users simply have to click that button and then chose whether they want to email you, call you, send a message, or find your location. Make sure your description looks cool and sends the right message to your audience.
4) Ability to use Instagram paid ads
Owning an Instagram business account allows you to create ads from within the app.
If you want to promote a post, click on it and then select Promote. The time from ad creation to full promotion can range from a few hours to a day or more, as Instagram takes important steps to verify advertising on its platform. As you walk through the process, Instagram may require you to connect or authenticate with your Facebook account before purchasing.
Start promoting your best-performing posts with the ads tools to get your content in front of more people, and push your business profile. You’ll increase followers and engagement hence these users are more likely to interact with your profile and maybe even by directly if you have the contact details setup.
What is the difference between a Creator Account and a Business Acccount
Instagram clearly wants to separate businesses from influencers. The creator profiles include features and tools that specifically cater to influencers who are not attached to more traditional business models. They are officially recognizing that the two have different needs when it comes to social management.
The creator account features are tailored to help profiles with large followings. Instagram creator profiles give users more flexibility with how they label and brand themselves.
All the features from the Business account are included with the creator profile, so there’s no real reason to keep a business profile — unless you want more control over the branding over the account and more detailed analytics.
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