Most Important Influencer Marketing Stats In 2020 You Must Know
If you are just finalizing your Instagram strategy for 2020 or just want to improve it, you should care about the latest statistics on 2020 of this very popular social network. To make sure you’re working with the right information, we’ve compiled the most important Instagram statistics you need to be aware of in 2020.
Instagram has grown immensely over the years, and it continues to expand even more. The photo-sharing app has gone a long way from being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.
Nowadays your audience is likely using Instagram, as well as your competitors.
A lot of marketers are wondering how and if they should be present on Instagram.
If your brand isn’t already on it, these Instagram influencer marketing statistics of 2020 will convince you why your company should be and give you an idea of what you should be doing on the social platform.
Instagram Influencer Marketing Statistics 2020
According to their own website, Instagram has reached the 1 billion monthly active user mark in 2020. That’s a huge milestone for a media sharing network!
More than 500 million active users are using the platform daily.
Right now, the Instagram app is one of the most popular social networks worldwide. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Since then, it’s grown 10 times.
Only Facebook and Youtube have more daily active users than Instagram.
This is a very good indication that a brand must be on Instagram and have a dedicated advertising budget for it. The massive number of user reach as well as the time spent on it (according to the statistics below) make this platform ideal for digital marketing.
If your target market consists of young adults, you know that Instagram is the right place for you to be. Once you know this, you can start producing the right type of Instagram content that fits your user’s needs and adding all the right Instagram captions.
People spend almost as much time on Instagram as they do on Facebook.
In June 2018 Facebook users’ spent an average of 58 minutes per day on the platform compared to Instagram where 400 million active daily users spent 53 minutes per day on the platform – just a 5-minute difference compared to Facebook.
The time spent on Instagram matters because the more time people spend in the app, the more advertisements they see, and the more opportunities they have to notice and interact with your brand.
But not only does the time spent on Instagram matter, but also the time of day when users are most active on the platform.
So keep an eye on the Instagram Insights to find out when is the best time to post for maxim audience reach and engagement.
7 out of 10 hashtags on Instagram are branded.
More than 80% of businesses consider Instagram engagement as the most important metric.
Instagram engagement may be one of the most important KPIs for many marketers, but it’s not a straightforward task to measure it.
Businesses have a great opportunity to use Instagram for social media marketing very efficiently. Not only is there a huge market, but there’s an pre qualified audience that your company reach without spending large budgets for the campaigns.
The usage of hastags has exploded since Twitter introduced them in 2017 and it is today considered a must have element of social media.
Instagram not only that uses hashtags, but they are a big component of success on this network. Everyone uses them, from companies advertising to influencers and your regular teenagers.
Not surprisingly, in a study made by HubSpot in 2020, Instagram statistics show that an average Instagram post contains as many as 10.7 hashtags.
But if you’re thinking of going all out on hashtags to try and reach new users and grow your audience, think again. Studies have shown that with Instagram hashtags, it isn’t a case of the more the merrier. In fact, engagement decreases for posts with six or more hashtags, so try to use five or fewer.
The most popular # on the network is #love followed by #photography, #instagood, #fashion, and #art.
Some Other Interesting Instagram Stats from 2020
- 56.3% of Instagram users are Females and 43.7% are male.
- 120.7 million Instagram users are from the US.
- 89% of users are outside the US.
- 72% of teens use Instagram
- 63% of Americans use Instagram daily
- Instagram’s potential advertising reach is 849.3 million users.
- 50% of Instagrammers follow at least one business
- There are 500,000 active influencers on Instagram.
- 200 million+ Instagrammers visit at least one business profile daily
- Posts With a Location Get 79% More Engagement.
- 71% of the billion monthly active users on the Instagram app are under the age of 35.
Final Thoughts on Instagram Influencer Statistics From 2020
We hope that we managed to show you with the statistics above the incredible power that Instagram has.
Helped by the fact that business profiles still get significantly better reach than Facebook considering the algorithm doesn’t actively punish Pages in terms of reach, this is a platform that you can’t afford not to be present on.
If you want to find out how you can start with your Instagram strategy, Ross Immonds has a great article with a few steps on how to drive real results for your business or influencer profile
