We’re IntelliShift, a rapidly growing B2B SaaS company with over 20 years of expertise in fleet management technology. IntelliShift is a fleet intelligence platform for safety and operations teams, and we empower construction, utilities, field services, and last mile delivery businesses to make the intelligent shift from siloed data using point solutions, to one simple, powerful platform. We provide these customers with a level of insight they’ve never had before to improve safety, establish next generation operational efficiency, and make intelligent decisions. Our consistent, organic growth plus a recent $70M investment has accelerated the expansion of our fantastic team and we are currently seeking to add a results-oriented Marketing Operations Manager.
The Marketing Operations Manager role will play a crucial role in ensuring the efficiency. effectiveness, and alignment of our marketing initiatives. You will be responsible for optimizing our marketing process, technology stack, and data management to drive successful campaigns and achieve business goals. Your strategic mindset, analytical prowess, and string communication skills will contribute to the overall success of our marketing team and revenue team. You will eb reporting into the RevOps function of the business and dotted line reporting to Marketing.
This is a full-time, remote-based salaried position working eastern or central business hours, with possible travel to our NY HQ.
What You Will Do:
Marketing Process Optimization:
- Streamline, enhance, and document end-to-end marketing processes for campaign planning, execution, and measurement
- Identify bottlenecks, inefficiencies, and areas for improvement in marketing operations
- Optimize and update the lead flow process for marketing and sales
- Ensure all forms are operational and optimized throughout Pardot, UnBounce pages, and WordPress pages
- Create and revise campaign tracking and attribution model in SFDC, in partnership with email and digital marketing
Source ⇲
