Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.
About the role:
We are looking for a highly strategic and collaborative Sr. BrandGen Manager to join the Brand, Creative, & Content Team at Samsara. In this role, you will be responsible for leading the development and execution of fully integrated, omni-channel brand campaigns. You will collaborate closely with cross-functional teams, including Growth, Digital, and Brand to design, launch, and optimize integrated campaigns that build brand awareness, nurture prospects, and move target audiences through the funnel. This role is critical in ensuring that Samsara’s brand continues to grow while delivering measurable business impact.
This role is open to candidates residing in the US.
In this role, you will:
- Lead the strategy, planning, and execution of fully integrated, omni-channel brand-gen campaigns, that drive brand awareness, engagement, and lead generation for Samsara.
- Identify key audience segments in specific industries to ensure tailored messaging and targeting in all campaign activities.
- Work closely with Growth, Digital, and Brand teams to align on campaign goals, messaging, content needs, and KPI’s.
- Work with Content and Creative teams to develop compelling assets tailored for top-of-funnel audiences.
- Track and measure campaign performance, using data insights to optimize campaigns in real-time and ensure continuous improvement of key metrics, including traffic, engagement, and MQLs.
- Oversee the execution of brand to demand campaigns across multiple channels, including digital ads, social media, trade publications, email marketing, and event-based marketing efforts.
- Drive initiatives that encourage faster movement from awareness to consideration to purchase, utilizing data-driven insights to influence decision-making.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
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