RainFocus, one of the most innovative software companies, is in search of an exceptional Digital Marketing Manager.
About RainFocus
RainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting.
About the Role
As a Manager, Digital Marketing you will lead the strategy for lead acquisition programs, paid campaigns, and digital activities across RainFocus’ online platforms, and is responsible for bringing to life the digital marketing strategy to deliver against key performance indicators (KPIs) and business goals. The Manager works in close collaboration with internal teams to understand and recommend how internal workflows should align to marketing strategies in terms of generating awareness, bringing new leads, increasing user engagement, and actively moving users through the funnel. In this capacity, the Manager also defines key metrics to measure channel effectiveness and optimize paid efforts to deliver return on investment (ROI), and act as a change agent across stakeholders to implement optimizations and best practices.
n
Essential Responsibilities
- Oversee paid digital campaign channels and performance, including but not limited to Google Adwords, Demandbase, and social platforms like Facebook, LinkedIn, and Youtube
- Create successful, repeatable campaign strategies in partnership with Marketing teams, including targeting recommendations, channel distribution, and post-lead acquisition workflow to drive optimal conversion rates, meetings, and pipeline
- Forecast results/targets utilizing real-time platform and Customer Relationship Management system (CRM) data to assist internal teams with budget allocation and strategic planning
- Prepare and report in a regular cadence performance for campaigns, channels, KPIs, and business goals and highlight key areas of importance and recommended optimizations
- Establish and maintain a testing strategy across all properties, including ad creative, landing pages to prove hypotheses and scale improvements, learnings across marketing teams
- Make recommendations on the ongoing website strategy, including technical and content recommendations, to improve SEO, user experience
- Manage various campaign requests in a timely manner across marketing stakeholders, including agency timelines, review coordination, and performance reporting
- Support internal teams with the delivery of acquisition and business goals
- Maintain a deep understanding of the competitive landscape across RainFocus’ business lines to identify gaps and take advantage of opportunities
- Develop and define metrics, procedures, and workflows in collaboration with applicable stakeholders to launch campaigns, track performance, and drive efficiency
- Benchmark current marketing activities, practices, performance, and develop a long-term strategy and associated recommendations for continual improvement.
