COMPANY PROFILE
Code.org® is a nonprofit dedicated to expanding access to computer science in K-12 schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part K-12. The leading provider of K-12 computer science solutions in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!
JOB SUMMARY
The Senior Director of Channel Strategy and Insights will oversee the integration of all media channels (paid, earned, and owned) at Code.org, with a strong focus on driving strategic decisions related to media, analytics, and performance. This role will ensure that all marketing channels are aligned, optimized, and delivering maximum impact.
DUTIES AND RESPONSIBILITIES
Channel Strategy
- Define and lead the overarching strategy for integrating paid, earned, and owned media channels to ensure that each channel is aligned and optimized to work together for maximum effectiveness.
- Develop segmented audience strategies to tailor each media channel and platform to meet the unique needs of different audience segments (e.g., students, educators, parents, policymakers, donors).
- Lead the intentional evolution of our marketing channels, ensuring alignment with best practices, audience needs, and organizational goals.
- Proactively lead the integration of emerging media channels and innovative trends to ensure that Code.org remains at the forefront of media strategy and audience engagement.
- Monitor media trends, industry developments, and competitive landscapes to ensure that Code.org’s media strategies remain innovative and effective.
Source ⇲
