At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content.
We build communities through written content, engaging video series, award winning podcasts and highlighting industry leaders.
As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Manager to help us reach our lofty goals.
As our SEO Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication.
You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritise content creation based on cluster development, and business priorities.
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What you’ll be doing (responsibilities):
- Meticulously plan and prioritize the cluster development for specific publications
- Develop, execute and map keyword plans for those clusters that map to our internal customer journeys (factoring potential and business impact).
- Create internal linking plans, map and track the implementation
- Identify and prioritize content to upgrade and update on a monthly basis
- Monitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publications
- Identify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization efforts
- Identify, evaluate, and advise on cannibalizing content on an ongoing basis
- Develop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creation
- Work with our Editorial team to provide guidance and support in sticking to the plan
- Give perspectives on improving and adding value to our content offering
- Proactively report and monitor SEO performance with actionable advice
