Fama is the innovator in online screening that makes hiring great people easy. Combining Fama’s groundbreaking AI technology and ability to integrate across the HR Tech stack, the solution compliantly searches over 10,000 online public sources to help companies avoid workplace misconduct, prevent costly legal action and ultimately, make better decisions. By modernizing candidate screening and due diligence, Fama helps organizations, agencies, and investors improve the quality of hires, make the most of each investment and build successful businesses.
Headquartered in Los Angeles, CA, Fama has raised over $30M and is backed by some of the world’s leading venture capitalists and institutional investors. We’re FCRA, EEOC, and SOC2 compliant, and integrate with major HRIS, ATS, and background check solutions. To learn more, visit Fama.io.
Position Overview:
We are looking for an experienced and results-driven Marketing Manager with a strong focus on demand generation. As the Marketing Manager, you will be responsible for developing and executing strategies that drive lead generation, customer acquisition, and revenue growth. You will manage the demand generation funnel, optimize our CRM systems, enhance our reporting and collaborate with sales to ensure alignment on revenue targets.
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Responsibilities:
- Lead the development and execution of demand generation strategies across digital marketing channels, including paid media, email, Intent data platforms, content, SEO/SEM, and webinars.
- Work with the VP of Marketing to refine the customer acquisition strategy and measurement across 4 different ICPs.
- Oversee the management and optimization of the CRM platform to ensure data accuracy, segmentation, and effective campaign execution.
- Drive the creation of multi-channel lead generation campaigns that support sales targets and revenue growth.
- Collaborate with sales teams to enhance current lead scoring models and ensure proper lead handoff and nurturing through the CRM.
- Analyze marketing performance data to optimize campaigns, improve conversion rates, and maximize ROI.
- Review, enhance and develop reporting dashboards to track KPIs and provide insights on lead generation, customer acquisition, and marketing effectiveness.
- Manage and serve as the main point of contact for demand generation tools and third-party vendors.
- Ensure the CRM system is integrated with marketing automation tools for seamless campaign execution and data flow.
- Stay updated on new AI technology to increase performance, automation, speed, and personalization.
