ABOUT THE POSITION
As the Associate Creator Marketing Manager, you will play a key role in working with content creators across major online platforms (Twitch, YouTube, TikTok, etc.) to support global marketing and communication campaigns for Digital Extremes’ games, including Warframe and Soulframe.
With a focus on the Americas, develop relationships with content creators, research and explore new and creative opportunities to work with them, and, where appropriate, partner with agencies and regional teams for global campaigns.
RESPONSIBILITIES
- Develop strategic creator marketing plans, activations, media buys and partnerships through paid, earned and owned channels to create and execute effective programs across various platforms to improve reach, engagement and acquisition efforts of a new launch title
- Effectively collaborate with or manage Digital Extremes’ creator marketing agencies in supporting campaigns, taking full advantage of their capabilities across building streaming programs, creative content development, event planning, gifting, reporting and more.
- Collaborate with the Digital Extremes Community Management team to help support the Community Creator Program. Integrate with Digital Extremes Community and Marketing stakeholders to ensure alignment and synergy across all relevant initiatives, while partnering with the Development team to become a game expert that effectively communicates their vision
- Forecast outcomes, track performance, and report on established KPI’s and metrics to help inform consumer insights and how we can continue to improve campaign capabilities, effectiveness and efficiencies.
- Support the day-to-day project management and execution of creator marketing initiatives, track tasks, resources, and deadlines across various cross-functional groups primary related to paid social, video, promotions and livestreams on channels such as YouTube, Twitch, Twitter, TikTok and similar
- Explore ways to create new partnerships, innovative programs, leverage new channels and integrate new tools to improve performance of existing channels and to expand influencer marketing capabilities helping support multi-platform game releases including mobile
- Attend consumer shows and industry events as an active and contributing member of the greater global creator community to build and foster lasting relationships with creative partners across channels and nearly all markets
- Contribute responsibly as an accountable member of the Marketing group which includes forecasting marketing budgets, accurately tracking, and reporting on program costs
- Assist with central support tasks for Digital Extremes, while also maintaining project management tools such as JIRA, Google Docs, Confluence, Basecamp
