About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.
To help further this mission, we are looking for an Associate Manager of Offline Media to join the team! This team is responsible for deployment of all offline media including Print Media/Direct Mail, TV, CTV, OOH, Audio and Partnership media to grow our business. This role will drive DoorDash’s rapidly growing consumer team to hit our lofty performance and brand marketing goals.
About the Role
We’re looking for a talented and driven performance marketer with strong knowledge of offline marketing. At DoorDash we consider “offline” channels to be all TV, CTV, OTT, Digital Video (inclusive of YouTube), OOH, Print, Audio + Partnership Media (NBA marketing, etc.). This role’s primary focus will be to own the strategy and execution of print media at DoorDash (Direct Mail, Shared Mail, Package Inserts, Fliers and more) across all consumer-facing campaigns. Additionally, you will support cross-channel media plans, including video and audio channels for two of our priority audiences, Rural/Suburban Americans + Churned consumers (i.e. consumers that have stopped using DoorDash that we want to bring back). You will also manage promo code operations for print and audio campaigns managed by the offline team. This role will offer you the opportunity to have an immediate impact through managing media, implementation, strategy and optimizing for future campaigns in a fast paced and cross functional role.
In this role you will get the opportunity to work with other DoorDash teams (including the Integrated Marketing, Partnerships, Martech, Analytics, & Creative teams) in addition to our agency partners, to test and implement new marketing strategies and optimize campaign performance.
- Candidates should have an understanding of performance marketing KPIs and direct response tactics, ideally in the print media/direct mail space. They should also be knowledgeable of the broader landscape of offline media tactics, across video and audio channels. They must exhibit a strong strategic sensibility, work ethic and technical prowess (Excel,experience w/ SQL or equivalent data environment mandatory).
- This individual will also help build and manage all cross-channel campaigns reaching our Rural/Suburban & Churned consumer audiences.
- The ideal candidate will have a proven track record of developing and executing full-funnel, cross-channel, data-driven offline media strategies and tactics, with rigorous analytical measurement (both brand and performance), to drive positive ROI for category defining e-commerce or internet companies. They will think creatively and analytically, provide leadership to a young and growing team, and work collaboratively across the organization with people at all levels: C-level execs to associates.
- Importantly, this candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit.
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