Project Fusion is a UK-based SaaS company looking to grow. 📈
Over the past twenty years, the team has built a loyal and extremely sticky customer base, and now they’re looking to drive growth. 🤝
With a loyal customer base and consistent revenue, they’ve decided to invest in content marketing and increase their inbound sales funnel.🔎
They have a phenomenal product, loyal customers, and a great culture. 💯
Your job is to build a long-term sustainable pipeline. 👀
You need to build a full content funnel with ToFu engagement, nurturing, and BoFu conversion content. 🏗️
We think this will cover
- Video
- Great quality authoritative long-form content
- Customer testimonials
- Product marketing
You’ll have some resources to deliver creative work but will be the driver of building, resourcing, and monitoring the funnel effectiveness. 💫
It’s an incredible role in a great company!
If you want to build a function in a great environment, read on… 👇
The Role
You’ll be responsible for:
- Building top-of-funnel leads. This will likely be via LinkedIn but can also be through other relevant channels (email, webinars etc)
- Ensuring positioning and conversion are optimised. The conversion funnel will likely be onto a nurture motion then a discovery call (some leads will hopefully be direct to call)
- Building a content engine that delivers value and engages the ICP (to include thought leadership , testimony, market analysis. data etc).
- Working on various ad hoc tasks across the marketing function.
What success looks like in this role:
- Building a sales funnel that acquires, converts, and nurtures leads.
- Overall KPI will be on MQLs generated for the sales team (and ultimately revenue)
- A softer but important metric is the ability to be autonomous, which relieves the leadership team from operational activities within marketing
The Person
- Experience building B2B content funnels to include
- Top-of-funnel lead generation
- Creation of lead magnets and conversion to calls and nurturing funnel
- Nurturing via email and LinkedIn and converting that list
- Experience managing content across customer testimony, thought leadership, product selling, and top-of-funnel data
- Ability to build, iterate, manage, and report on a sales funnel
- Ability to manage content production resources to ensure creative output matches company goals
- Demonstrable understanding of the product & ICP
- Ability to self-manage and work autonomously
Benefits Through Marketing Pros
🏡Remote-First, Flexible Work Model
🏢Shared Office Space in Cape Town
💻A Slack Community of Marketing Professionals
🌍Global Visibility
🤝Your Own South African Talent Partner
🤝Your Own South African Talent Partner
🧑🏻🤝🧑🏾Social and Training Events
📑Full-time South African Employment Contract
🧾HR, Payroll & Taxes are taken care of!
📑Full-time South African Employment Contract
🧾HR, Payroll & Taxes are taken care of!
Please be sure to read our Ts & Cs before submitting your application.
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