The Content Specialist will be responsible for content development, execution, and oversight of marketing campaigns and initiatives for the assigned line of business. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with marketing and business stakeholders to implement effective communications and crafting copy that drives business growth, client retention and desired outcomes. This includes developing content within Ascensus brand standards for a variety of touchpoints with a focus on writing for digital experiences such as web, email, video, and social media.
Job Functions, Essential Duties and Responsibilities
- Turn strategic initiatives and industry trends into tactical solutions
- Understand and assess business needs in order to craft clear, concise, and effective messaging
- Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding
- Represent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutions
- Establish strong relationships with business stakeholders by delivering on project specifications and deadlines
- Create meaningful content that is clear, actionable, and engaging—converting leads to clients and turning clients into loyal fans
- Use Microsoft office suite – Word, PowerPoint and Excel—as well as project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations
- Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals
- Measure effectiveness of communications using such methods as A/B testing
Experience, Skills, Knowledge Requirements
- Must have experience writing content for Financial Industry
- Excellent writing, editing, and presentation skills
- Ability to write and communicate effectively and professionally across multiple mediums, including digital, social and print
- Excellent decision-making, communication, critical thinking, project management and follow-through skills
- Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently
- Self-motivated team player who is comfortable working in a collaborative, fast-paced environment
- Minimum of 5 years of related experience. Samples and portfolio are required
- Four-year college degree, marketing/communications or related field
- An understanding of a regulated industry; financial services experience a plus
We are proud to be an Equal Opportunity Employer
Be aware of employment fraud. All email communications from Ascensus or its hiring managers originate from @ascensus.com or @futureplan.com email addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about validity of a job posting, we strongly encourage you to apply directly through our website.
For all virtual remote positions, in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual work space and there is also an expectation of family care being in place during business hours. Additionally, there is an internet work speed requirement of 25 MBps or better for individual use. If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required. If you are unsure of your internet speed, please check with your service provider. Note: For call center roles specifically, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router. Please ensure that you are able to meet these expectations before applying.
At Ascensus, we aspire to make a difference for others. We are a technology-enabled services company that helps people save for a better future through our network of institutional, financial advisor, and state partners. Our culture is guided by sound principles, is committed to high standards, operates with transparency, and welcomes diversity—housed within our Core Values: People Matter. Quality First. Integrity Always.®
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