Ideal Start Date: March – April 2025 (flexible)
Reports to: Director of Marketing
Working location: Remote
Salary: $62 000 – $86 000 USD p/a depending on experience
🌍About GVI
At GVI, we're driven by the desire to make a positive impact on our planet and its people. Our dedicated teams are actively working to address global challenges and together, we leverage a diverse set of specialised skills to pursue a shared vision: fostering a brighter and more sustainable future for all.
We offer award-winning conservation and community development programs in 13 countries, all aligned to the United Nations Sustainable Development Goals, and led by our teams and experts from the communities we operate in.
Working at GVI is fast-paced and fun. We value passion, authenticity and innovation, and we treat each other with respect. But we can do better than words to show you who we are! To see what it's really like to work for GVI:
✨About the role
The GVI Group is looking for an experienced paid media and performance marketer to drive the next stage of paid media growth. Currently relying heavily on Google Search ads, we’re looking for an expert to further optimise these existing, well performing ads, while driving new, accelerated growth through paid social and other, new channels.
The goal of this role is to significantly drive growth in the number of bookings from paid channels by taking overall responsibility for building and delivering a predictable and scalable customer acquisition strategy.
☀️You'll be responsible for:
- Complete ownership: Management of all current and new paid campaigns from strategy to execution, across Google, Meta, TikTok & Bing for the GVI, Bushwise, Outsourcery and GVI Foundation brands.
- Continuous optimisation: Responsibility for deciding upon the best set up and optimization strategy across account structure, campaign, keyword & big strategy, CPC, CTR, CPL, impression share and more.
- Aggressive growth: Test and then scale new platforms or opportunities to expand our reach and/or lower our cost-per-acquisition.
- Reporting excellence: Produce timely, accurate and clear daily, weekly and monthly reports that provide analysis around ROI, campaign performance and conversion patterns as required by the business on Google Sheets, Excel and LookerStudio.
- Performance Analysis: Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach.
- Budget management: Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.
- Tracking & attribution: Ensure tracking between all paid platforms and Salesforce is seamless.
- Compliance: Ensure compliance with privacy standards (GDPR, CCPA, etc.) within tracking systems.
- Product knowledge: Stay up to speed on all products across the businesses.
- SEO: Manage the external SEO freelancers overseeing implementation and strategy.
- Creative collaboration: Collaborate with communications and creative teammates to produce highly engaging, industry leading creative assets.
- Team collaboration: Collaborating with the operations, development, analytical, creative and outreach teams to ensure efficient, effective and scalable processes.
- Finger on the pulse: Stay up-to-date with digital marketing and paid media trends, and potential new channels and strategies to keep us ahead, including attribution, and programmatic media buying.
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