We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one’s overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
We are seeking a Performance Marketing Manager – New Channels to acquire therapy and psych patients through non-SEM digital acquisition channels. This person will support existing paid social efforts and craft the audience and campaign strategy to expand into new channels such as programmatic display/video, audio and programmatic OOH. To be successful, this person will need to be comfortable with ambiguity, have strong data analysis skills and be an effective collaborator with both internal cross-functional teams as well as external partners. This role will work closely with internal creative, web, lifecycle, analytics and ops teams as well as external agency and vendor partners.
Required Qualifications
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5+ years of marketing experience dedicated to managing multiple non-SEM paid channels
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Hands-on-keyboard experience managing digital channels
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Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
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Experience working with cross-functional teams (creative, web, lifecycle, analytics and ops teams)
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