About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
About the role:
We are seeking a dynamic, experienced, and strategic Senior Marketing Lead to lead our marketing efforts and drive our growth to the next level. The ideal candidate is a seasoned marketing executive with proven success in leading and scaling marketing teams, driving revenue growth, and building a powerful brand presence. You will be responsible for developing and executing marketing strategies across all channels, overseeing a diverse team, and working cross-functionally to achieve business objectives. This role requires a balance of high-level strategic vision and hands-on execution.
If you’re a forward-thinking marketer who thrives in a fast-paced environment and can inspire teams, we want to hear from you!
Seniority Level: Senior-level
Responsibilities:
Develop and Lead Marketing Strategy
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Create, execute, and oversee a comprehensive marketing strategy that aligns with business goals and drives growth.
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Set the vision for the company’s overall marketing initiatives, ensuring the brand’s voice is consistent and impactful across all channels (digital, social, paid, earned, owned media).
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Lead cross-functional campaigns that align marketing, sales, product, and customer success strategies.
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