We are seeking a User Acquisition Manager with experience supporting high-quality products, utilizing sustainable development practices, and maintaining a continuous improvement mindset to join our Consumer Marketing Department. The ideal candidate will be creative, analytical, detail-oriented, and highly motivated.
As a UA Manager, you will be responsible for developing, executing, analyzing, and optimizing marketing campaigns. The best candidate will have experience managing video game marketing campaigns and a strong understanding of the mobile game industry. If you’re passionate about gaming and have a background in video game campaign management, we’d love to hear from you!
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world. Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
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Responsibilities
- Manage and optimize performance marketing campaigns for BHG’s current and upcoming game titles.
- Profitably oversee significant monthly budgets across key marketing channels such as Google AdWords, Facebook, ironSource, Vungle, Unity, and others.
- Serve as the primary point of contact for advertising partners, troubleshooting campaign issues as they arise.
- Support the manager in reporting, campaign optimization, and UA strategy, providing data and insights for budget planning.
- Identify, evaluate, and test new traffic sources from initiation to execution.
- Monitor ad monetization dashboards and reporting, taking action as necessary.
- Collaborate with the Marketing Director to analyze user data and generate forward-looking insights about user cohorts.
- Forecast expected revenue from different user groups.
- Set goals for junior team members and validate reporting accuracy.
- Conduct data analysis using Excel or SQL.
- Manage insertion orders and legal documentation with partners.
- Take full responsibility for the campaigns in progress.
